‘Slingy’ Gets Live TV Lovers Comfortable with Slinging

Last year, celebrity couple Nick Offerman and Megan Mullally made their debut in our TV commercials and gave us a sneak peek into what it’s like to be part of the Slinger community. As millions continue to cut the cord this year and consider live OTT options, we’re introducing yet another Slinger: “Slingy,” a high-energy puppet and star of our new digital ads, is here to help consumers understand why Sling TV is the best option when it comes to cutting the cord.

Designed and created by Tim Clarke, famed puppet builder and one of the masterminds behind “The Muppets” puppet design, Slingy is on a mission to let everyone know that Slinging is easy and anyone can do it – even a puppet! Slingy is passionate about educating live TV lovers who want to cut the cord and is even willing to show up at people’s homes and offices to tell them about Sling. After a visit from Slingy, consumers can’t help but get excited about the choice, flexibility and control that Sling TV offers without the baggage that comes with cable.

In the new Sling TV digital ads, Slingy gives consumers the confidence they need to start Slinging, letting them know about the ability to try their own channel lineups and watch TV wherever they want, without the need to sign up for a long-term contract. Check out the new ads below!

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Michael Ribero

General Manager of Brand Marketing, Sling TV